“One of the stickiest behaviors coming out of the pandemic is consumers’ penchant for price shopping online. “Consumers are savvier than ever given the sheer optionality at their disposal across categories,” said Katie Thomas, who leads the Kearney Consumer Institute (KCI), an internal think tank at Kearney, the global strategy and management consultant firm. One of the trickiest areas, though, is unlocking the mindset of consumers in this post-pandemic period. From demands for greater sustainability and ethical sourcing to macroeconomic challenges and seismic shifts in consumer behavior, merchants need to be mindful, nimble and flexible. Heath Wells, co-founder of NuORDER by Lightspeed, says today’s retail leaders need to be mindful of every aspect of the modern value chain. Because NuORDER works with over 3,000 retailers and brands including Nordstrom, Saks Fifth Avenue, Net-A-Porter and Selfridges, its partners have access to data-driven trends in the market, which helps inform their merchandising decisions.īut what role does mindfulness actually play in merchandising? Success also requires having a read on the entire retail landscape. For their part, industry experts at NuORDER by Lightspeed, a leading business-to-business e-commerce platform, believe that successful retailing in today’s market requires executing mindful merchandising and thoughtful curation to drive sales, profits and lifetime customer value.

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